a blend
of skills
perceptive in exploration
sharp in analytics
visionary in strategy
impact-driven transformation
15+ years
experience
in strategy consulting &
facilitating transformation
sustainability & ESG integration
business innovation
brand, design, marketing & comms.
100% focus
on your project
your dedicated project lead
with a collaborative approach
and impact-driven mindset
scope of expertise
ANALYSIS &
EXPLORATION
stakeholder-analysis, in-depth interviews & data analysis, competitor analysis & industry benchmarking, double materiality analysis (CSRD/ESRS), regulatory landscape analysis, ESG maturity analysis, tech innovation & trend analysis, primary & secondary research, qualitative & quantitative research
STRATEGY
DEVELOPMENT
crafting a vision & mission towards a sustainable future, sustainable business strategy, integrating ESG performance into the core business, leveraging company culture, values and communicative narratives to spark a movement, implementing strategy roadmaps with key activities, targets & KPIs
TRANSFORMATION
FACILITATION
transformation & change programs, executive buy-in workshops, internal comms., stakeholder engagement formats, B2C & B2B marketing & comms. strategy, trainings & ambassador programs, management software & business intelligence, KPI-based tracking and controlling, data gathering processes
selected brand references
some iconic cases so far
AUDI
brand strategy, model positionings, innovation concepts and marketing/communication strategies
w/ OAKS
BVG
ESG maturity analysis and strategic recommendations for sustainability development fields
w/ VORN Strategy Consulting
NIVEA MEN
brand relaunch with renaming, rebranding, global redesign of packaging architecture
w/ design for human nature
GLOBUS
sustainability strategy for the GLOBUS Group, with mission, measures, KPIs and internal communications concept
w/ VORN Strategy Consulting
REWE Group
sustainability communication strategies for REWE & Penny with research & analysis, creative concepts, campaign planning
w/ Sasserath Munzinger Plus
NÜRNBERGER Versicherung
brand-driven transformation with vision & mission, brand positioning and multi-stakeholder experience strategy
w/ Sasserath Munzinger Plus
WIMDU
brand relaunch with research & analysis, brand repositioning, rebranding, communication strategy
w/ Sasserath Munzinger Plus
TEDxBERLIN
concept development and moderation of working lunch sessions on the future of mobility in coop. with moovel/Daimler
w/ Sasserath Munzinger Plus
more brand references
AUTOMOTIVE • MOBILITY • RETAIL • FMCG • FINANCE • INSURANCE • TELCO • HOME & GARDEN • SPORTS • CULTURECORPORATE
Audi
BVG
Deutsche Bank
GLOBUS Group
L’Oréal Deutschland
NIVEA MEN
Nürnberger Versicherung
Philip Morris Intl.
REWE Group
Swisscom
VW
MITTELSTAND
Ahorn Gruppe
AVOXA Mediengruppe
BPE Private Equity
DeutscheSee
Guylian
Karl Kemper
LR Health & Beauty
Nordex
Quadriga Capital
VTN Härtereigruppe
WEKA Holzbau
START-UP
Blinkist
Clark
edloud
FINLEAP / Hitfox
hinterland.camp
moovel
splink
TR8CY
WIMDU
zinsbaustein.de
SOCIAL & CULTURAL
C/O Berlin
DOSB New Media
Hamburg Cruise Center
Merano
Stiftung Historische Museen Hamburg
Südtirol
TEDxBerlin
Weltvogelpark Walsrode
Marcel von dem Berge
Strategy & Transformation DirectorI started strategy consulting at MetaDesign in 2006, during my studies of strategic marketing and business communications at the Berlin University of the Arts. My next stations were the design and innovation firm »design for human nature«, the brand strategy & transformation consultancies Sasserath Munzinger Plus and OAKS. Since 2021, I've teamed up with VORN Strategy Consulting as Director Brand & Sustainability Consulting and have co-founded nvgtrs Sustainability Consulting within the Hirschen Group in 2023.
Over the past 15+ years, I have been working in close collaboration with CEOs and MDs, leadership boards, investors and startup founders, ESG experts and data scientists, IT, UX and AI experts, designers and writers – always striving to find the best strategies and solutions for all kinds of sustainable transformation challenges.